Parentgiving's product selection is vast, to say the least. We wanted to help their customers easily & quickly navigate to their intended product(s), while providing opportunities for them to consider additional products that may not have been on their shopping list. By creating a category/icon structure, we were able to better understand the full spread and site map of available products. The icon set also helps to reinforce the Parentgiving brand, lending an air of authority and intention in circumstances when words alone would not suffice. We also wanted to showcase some of the program identities that we have worked on within the Parentgiving Brand. Larger companies need to be constantly looking at ways to organize and present the expanse of what they are able to offer. We love the opportunity to help brands do this very thing.