A small group of independent researchers at William Paterson University in New Jersey, needed some design work done to help promote their team. The Game-Based Experience Lab focuses on investigations into games, game-like experiences, and play. GBELabs wanted to create a unique identity to encourage new members, research funding, and showcase some of the investigative research.
considerations
When starting to prepare ideas for the GBELabs identity, it felt natural to explore within the range of a bright and playful color scheme. From there, we presented ideas that crossed the spectrum of full-on playful to slight suggestions of play/interaction. As a part of the brainstorming process, we started playing around with a minimal presentation of the traditional rubber chicken, which is perhaps one of the more ridiculous inventions of our time. Finding a way to present the chicken in a context that would still feel appropriate for a serious team of researchers was a game in and of itself. Ultimately, it is the option that worked best for the client and we are quite thrilled with it.
