Parentgiving is a client with a unique set of needs. As a company catering to an aging population, extra consideration must be given to create clear and well-communicated creative content. Digital marketing and web design is an on-going project with one of our favorite clients. When we first started working together, we wanted to first start to establish and introduce what was and was not "on brand." As we continue these projects, it's interesting to start to really push these ideas and begin to look at how we can continue to create marketing materials that feel fresh, yet remain cohesive to the established brand.