Metal Boutique is a new company specializing in high-end steel storefront systems. From day one, the brand needed to project confidence, attention to detail & reliability. Learning about metal fabrication and storefronts was a great experience. We love to take a closer look at the things we interact with everyday. Suddenly, every street was a research project as we looked at storefronts, glass, and structure with new eyes.
considerations
We wanted to create an identity that felt strong, reliable, and high-end. It needed to work comfortably on corporate sell-sheets and on construction hats. The client wanted a circular logo, emphasizing the company's initials. Working from here, we brainstormed concepts within a range of complexities.
