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Phone
973.573.1931
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always@politetype.com
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Address
Caldwell, New Jersey

Parentgiving.com: Print Pieces

Catalogs, Postcards, & Tradeshow Materials to reinforce the Parentgiving brand & support their online business.

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Project Name

Parentgiving.com: Print Pieces

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Tools Used

InDesign, Illustrator, Photoshop

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Client Site

http://parentgiving.com

Print pieces do a great job of supplementing the digital marketing for Parentgiving.com. Whether it’s direct-to-consumer or business-to-business, reinforcing the Parentgiving brand while providing value is the key to a successful print production. Both targeted and general catalogs have been useful tools that Parentgiving offers to their customers to help guide them through the buying process.

considerations

It is always interesting to design for a targeted demographic. The aging population, especially, has its own unique considerations. Information must be clear and easy to follow. The idea of a visual hierarchy is paramount to creating a piece that feels considered and provides a service to it's users.

Final thoughts

‍Finding the right distribution of print & digital marketing is a challenge, and it's easy to emphasize digital pieces, for a myriad of reasons. However, print pieces do more than just remind customers of your brand and are less easily dismissed. Print pieces demonstrate a level of commitment and attention from a brand. Customers can reference the work, casually engage with it, and keep it in their homes. Clients who focus on a local customer-base can especially see a great return on a reasonable print run.

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